OMOTENASHI Selection 2022 (Part 1): The 98 new and amazing award recipients!

Jun 2, 2022

BY Jessica Iragne

Have you ever heard of “Omotenashi Selection”? This is a collection of products and services that reflect the spirit and excellence of Japanese hospitality (“omotenashi” in Japanese).

Celebrating their 8th anniversary this year, the team at Omotenashi Selection have the passion to share these amazing products with the rest of the world and help companies reach the international market. Make sure to read our interview here to learn more about them!

Despite the challenging conditions since the beginning of Covid, many companies participated in the program this year in hopes to expand their business and prepare for a post pandemic chance to welcome the world back to Japan . They want to continue to support these ambitious companies and bring Japan’s omotenashi products and services to not only local residents but also international consumers.

Source: omotenashi selection

OMOTENASHI Selection 2022 1st Session – 27 Gold Awards

Please find below the 27 Gold Awards for the first session, which have been announced on June 1st, 2022. You can find a lot of different product categories such as food related products, accommodation, tableware and so much more. These award winning products and services come from all over Japan:

“Kimono” petit cakes with Japanese auspicious patterns – Source: Omotenashi selection

Hyakujuro emotion series – Source: Omotenashi Selection

Sakura Magic Series – Source: Omotenashi Selection

6 special awards have also been given from the gold partners and Judges:

Japan Post Online Shop Award

(Nara) Kamekudo Yoshino Kudzu Sweets Collection (KAROKUEN Co., Ltd.)

ANA Award

(Tokyo) Niigata Jizake Cosmetics Series (TSUTSUWABI CO., LTD.)

Judges’ Choice Award (Asia)

Judges’ Choice Award (Europe & North America)

You can find a list of the other great products and services that have been awarded in this first session of 2022 on the Omotenashi Selection official website.